Premme was born out of a love of fashion and the recognition that the industry is still lacking when it comes to the wants and needs of plus size women. We believe babes of all sizes deserve bold, fashion-forward statement pieces without compromise. At Premme, we think that clothing should be about expressing your personality and having fun, not feeling limited by society’s current fashion rules.
Premme was founded by plus size industry leaders Gabi Gregg and Nicolette Mason, who have been breaking rules and pushing boundaries for nearly a decade. With their backgrounds as fashion editors at InStyle and Marie Claire, design consultants and two of the first style bloggers they decided it was finally time to team up and address the wide open gaps in the market, realizing the only way they could truly actualize their vision was by doing it themselves.